E-commerce, SEO & social
Shopify store & social launch for a gym-wear brand
End-to-end Shopify build with brand storytelling for an emerging fitness apparel label, launched alongside a community-led social media campaign.
- Client
- Erebix
- Industry
- Fitness apparel
- Year
- 2025
- Services
- Shopify development, Brand storytelling, Social media marketing
About Erebix
Erebix is an emerging gym clothing brand entering one of the most competitive categories in e-commerce. They needed a store that felt premium from the first scroll and a launch plan that built a community, not just traffic.
The challenge
- Standing out in a crowded fitness apparel market with a new, unknown brand
- Communicating the brand's philosophy and mission, not just its products
- Showing product quality and fit convincingly on mobile
- Building an engaged audience from zero at launch
Our approach
- 01
Conversion-focused Shopify build
A clean, fast storefront tailored for gym wear, with intuitive navigation and a streamlined checkout.
- 02
Storytelling throughout the store
Brand narrative woven into the About page, collections and product pages so visitors understand what Erebix stands for.
- 03
Mobile-first product pages
Layouts that showcase fabric, fit and detail on small screens, where most fitness shoppers browse.
- 04
Community-led social launch
A social media campaign focused on building a fitness community and driving product-aware visitors to the new store.
Inside the project
What changed
- 15% improvement in add-to-cart rate after the mobile product page redesign
- 40% increase in social media referral traffic in the first three months
- 25% higher time-on-page for the brand story section
Want results like Erebix?
Tell us about your project on a free call. You'll get a clear plan and a fixed quote.
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