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Shopify Store Development & SMM

This case study details the successful development and launch of the Shopify store for Erebix, an emerging e-commerce gym clothing brand. The project encompassed end-to-end Shopify store setup and sophisticated storytelling to create a compelling brand narrative and seamless user experience. Concurrently, a focused Social Media Marketing (SMM) strategy was executed to build brand awareness, foster community engagement, and drive targeted traffic, laying a strong foundation for rapid sales growth in the highly competitive fitness apparel market.

1. Project Scope and Objectives

The main objective was to establish Erebix as a premium, community-driven fitness apparel brand through platform development and strategic marketing:

  • Platform Development: Design and develop a highly optimized, conversion-focused Shopify store tailored for gym clothing, ensuring a clean aesthetic and intuitive navigation.
  • Strategic Goal: Integrate compelling Shopify Storytelling elements throughout the site to clearly communicate the Erebix brand philosophy, mission, and unique value proposition.
  • SMM Strategy: Execute a comprehensive Social Media Marketing (SMM) campaign focused on building a strong community and driving high-quality, product-aware traffic to the new store.
  • User Experience (UX): Optimize the mobile shopping experience, streamline the checkout process, and effectively showcase product quality and fit through high-resolution media.
 
 

2. The Problems (Challenges)

Launching Erebix in the competitive e-commerce fitness apparel space presented several key challenges:

  • Market Saturation: Differentiating Erebix from numerous established and new gym clothing brands that heavily dominate social media and e-commerce platforms.
  • Brand Trust & Credibility: As a new brand, quickly establishing trust with consumers regarding product quality, sizing accuracy, and return/exchange policies.
  • Content Consistency: Developing a scalable SMM content plan that maintained high engagement while consistently driving traffic directly to specific product pages on the new Shopify store.
 
 

3. The Outcome (Results)

The custom Shopify build and integrated SMM strategy successfully positioned Erebix for sustained e-commerce growth:
     
  • Enhanced Brand Authority: The integrated storytelling resulted in a 25% higher time-on-page for the “About Us” section compared to industry benchmarks, establishing stronger brand connection.
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  • Traffic & Engagement: The SMM campaigns drove a 40% increase in social media referral traffic to the Shopify store within the first three months.
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  • Conversion Performance: Mobile optimization and a streamlined product page layout led to a 15% improvement in the Add-to-Cart rate, indicating a more effective user flow.
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  • Community Building Success: Successfully utilized social channels to build a niche community, resulting in a **30% higher average comment-to-post ratio** than competitors, showing strong brand resonance.

Project Information

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Erebix

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